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Who is Jan?

Jan Sederlöf is an ECD turned director.

He grew up dreaming of drawing Donald Duck comics. Unfortunately, visual arts were never his forte. So he became a copywriter — and eventually ended up making ads for Donald Duck comics.

Isn't it ironic? Don't you think.

When he's not quoting lyrics from 90's hits and writing director bios, he likes to brag about that time he directed his first ever commercial, which won him a Clio Entertainment Grand Prix (among other awards).

As demonstrated above, he is very humble and mildly allergic to corporate jargon (and some nuts).

He only refers to himself in the third person when writing bios.

Jan Sederlöf directing on set
Jan (middle) directing
Awards

As a Director

  • Clio Entertainment Awards — Grand Prix, Gold
  • Clio Awards — Bronze
  • D&AD — 2× Shortlist
  • Shots Awards — New Director of the Year Shortlist (2024, 2025)
  • Ciclope — 2× Silver
  • 1.4 Awards — Gold, Silver
  • Golden Drum — Grand Prix
  • Young Director Award — 3× Silver
  • ADC Awards — Silver, Bronze
  • Epica — Silver
  • One Show — 2× Merit
  • ANDY Awards — Shortlist
  • Webby Awards — Honoree
  • New York Festivals — Finalist
  • Eurobest — Silver
  • London International Awards — Silver, Bronze
  • Shiny Awards — 2× Winner
  • Baku Flames — Gold
  • ADC*Finland (Vuoden Huiput) — Gold, Silver
  • Voitto (Finnish Commercials of the Year) — Grand Prix, 2× Gold

As a Creative

  • Clio Entertainment Awards — Silver, Bronze
  • Clio Awards — Silver, Bronze
  • Golden Drum — Silver
  • ADC Awards — Gold
  • Epica — Gold
  • One Show — 3× 2nd Rounder
  • Webby Awards — 2× Honoree
  • New York Festivals — 2× Silver
  • Eurobest — 2× Silver
  • London International Awards — Silver
  • Cresta Awards — Silver, Bronze
  • Lürzer's Archive Grand Slam — Silver
  • Effie Finland — 2× Grand Prix, 3× Gold, Silver, Bronze
  • Reggie Awards — Silver
  • Cannes Young Lions Finland — 2× Gold (2015 & '16)
  • ADC*Finland (Vuoden Huiput) — 2× Gold, 9× Silver
  • Ex Award — Gold
  • Voitto (Finnish Commercials of the Year) — 3× Grand Prix, 3× Gold, 3× Silver, 2× Bronze
  • GrandOne — Grand Prix, 2× Gold, 2× Silver
  • Kaiku (Finnish Radio Ads of the Year) — Gold
  • Finnish YouTube Championships — Reigning Champion
Jan Sederlöf (middle) accepting a Golden Drum award on stage
Jan (middle) accepting the Golden Drum Grand Prix